Search Engine Marketing Conference
Fact Sheet
Organized By: Aquinas University of Legazpi
Secretariat Details: Tel: (052) 482-0324, (052) 482-0325
Email: itc@aq.edu.ph
Website: http://aqcurate.aq.edu.ph
Objectives
- Share new IT technologies
- Initiate IT networking for region
- Establish a center for coordination
- Position Bicol in the competitive IT world
Overview
This conference will unlock the nuts and bolts of search marketing as a key to customer acquisition, conversion, and retention through site optimization, giving emphasis on web analytics to bring rigor and certainty to the entire search engine marketing strategy. The conference is also designed to provide helpful tips and techniques to increase website traffic, link popularity, site conversion opportunities, and visibility. Other online marketing channels like affiliate marketing will also be tackled.
Interactive and digital marketers, brand marketers, webmasters, bloggers and others involved in internet marketing will find this conference rewarding.
Event Highlights
- 2-day Exhibition on IT/Marketing/Advertising Products, Services, Solutions
- Corporate Presentations, Product Launching, Free Internet Surfing
Topics
Day 01
- Business Models for Social Network Sites
- Social Media Optimization: Maximizing Traffic from Social Networks
- Profile of Social-Networks Marketing/Advertising Campaigns Through Social Networks
- Doing E-Commerce in Games and Virtual Worlds
- E-Commerce in a Social Network
Day 02
- Search Engine Marketing Optimization 101
- PR 2.0: How to Pitch to Bloggers
- Link Building Tactics, Tool & Techniques
- Web Analytics Best Practices
- Effective Web Copywriting
- Social Network Legal Challenges
Click here for the list of program of activities.
Who Should Attend:
IT Professionals, SME Entrepreneurs, Businessmen, Chief Information/Technology Officers, Webmasters, Content Entrepreneurs/Providers, Financial and Internet Bankers, IT/MIS Managers, IT Professionals, IT Project Managers, Cyber Lawyers, Policy Makers, Legislators, Educators, Web Developers, Venture Capital Firms, Managing Directors and CEOs, CRM Managers, Direct and Interactive Marketing Managers, Database Managers, IT Managers, Brand and Product Managers, Digital Marketing Directors and Managers, DM and CRM Agency Owners, General Managers/Owners, and those responsible for the development and implementation of business strategies geared towards Internet and digital marketing.
Registration Fee: 1,500.00 for 2 days inclusive of snacks, lunch, and conference kit.
Early Bird Rate: P 1,200 for 2 days on or before January 2, 2009 payment